Against ‘beige’: Media strategist Dmitry Shishkin’s non-negotiables for the AI era - FIPP
Become a memberExisting MembersMy accountFIPP NewsletterNewsCongress 2026ResourcesReportsGlobal Digital Subscription SnapshotPodcastsInnovation in Media World ReportSlidesVideosWebinar videosWhat’s OnConsultingMembershipPartnerAboutFIPP World Media Congress in MadridLaunch Tickets Offer valid until 31st Mayfippcongress.comSAVE YOUR SPOT NOWFIPP World Media CongressREGISTER HEREFIPP CongressleadershipFIPP CongressJoanna CummingsHow Flow made slowing down a growth strategyITP Media Group’s Charlotte Cijffers on trust, taste and the differentiation economySportscape Media founder Gary Rathbone: Africa’s media story is only just beginningHow Flow made slowing down a growth strategyITP Media Group’s Charlotte Cijffers on trust, taste and the differentiation economySportscape Media founder Gary Rathbone: Africa’s media story is only just beginningFIPP x TollBit Webinar: State of the BotsHarnessing AI in media – Insights from the expertsFIPP x PPA Webinar: AI UpdatePrivacyContact UsSign up to FIPP World
Against ‘beige’: Media strategist Dmitry Shishkin’s non-negotiables for the AI era - FIPP,AI智能索引,全网链接索引,智能导航,网页索引
- After 21 years at the BBC and senior roles at Culture Trip and Ringier, Dmitry Shishkin now advises major media organisations. Here he argues that the industry’s most urgent problem isn’t AI, declining trust or commercial pressure – it’s the inability to accurately name what’s actually wrong.